Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 words

Pharmaceutical Marketing - Essay Example To this effect, the companies have come under great scrutiny and they have been viewed as negatively affecting the entire medical fraternity. However, many people do not see the connection between the pharmaceutical marketing and the negative effects it has on the professionals and the patients as well (Higgins, 39). Pharmaceutical marketing is the business activity of advertising and promoting the sales of drugs or pharmaceuticals. Although many people are opposed to the fact that marketing of pharmaceutical products affects the physicians and the patients, there is evidence that the practice is harmful to both the medical professionals and the patients and it is in this effect that many countries around the world have put up some legislation that seek to limit the activity. This is because the pharmaceutical marketing strategies that the industry has embarked on have put both the physicians and the patients at a dilemma with many drug companies competing to lure the physicians and the patients into using their products. ... This is because the physicians are the most important people to the industry and this can be attributed to the fact the physicians are the people who are involved in prescribing medicines to the patients. It is in this effect that the industries concentrated on the physicians as the targets of their advertising and this meant that the industry would send many of their representatives to the medical facilities and also use other avenues to reach the physicians. One of the avenues that the industry employed was the utilization of medical conferences whereby a company would be the host. This was a very effective form of advertising but with time, it became obsolete and the industry had to come with new methods of marketing (Higgins, 39). This precipitated the direct advertising to the consumer. This has been viewed as very destructive because even the physicians sometimes cannot convince a patient on the prescription drugs that are best for a particular condition. This means that the patients have some information about some drugs and this has put even the relationship between the patient and the physician in jeopardy. This has been seen as one of the negative effect of the pharmaceutical industry advertising directly to the consumers (Polen, 39). There is controversy related to pharmaceutical advertisement and various quarters are opposed to the increased advertisement while others view this as a better way of informing the consumers. Those opposed argue that advertisements have adversely and negatively affected patients as well as physicians. It has been cited that these advertisements does not list the side effects of the drugs to the patients and also conceal some very important information pertaining to a particular drug (Parker,

Hiring and Firing Staff Essay Example | Topics and Well Written Essays - 2500 words

Hiring and Firing Staff - Essay Example Companies need to hire staffs for expansion program or simply to fill vacancies. In line with this activity, employers try to define corporate standards in order to perform successfully and achieve its goals. Hiring qualified applicants to perform the job is one. The applicants in order to perform the task need to pass the standard. It is therefore thought that the search criteria set by employers is the essence of hiring standards (Outtz, 2005, p.201-336). In a very dynamic job like sales, in hiring an agent for instance, it is important to understand the skills, attitudes, interests and motivations of the applicant (Butler, 2004). Applicants with desirable qualities suited to company standard have the chance of getting hired and to sign a contract. Within this contract a certain relationship is developed between employer and employee as further enhanced by obligations and economic aspects (Holland and Burnett, 2007, p. 17-50). There are different ways involved in hiring the best an d qualified employee for the job. Thus, it is important to know the process involved in it. Zoltners et al. (2001, p.160-190) discussed six steps involved in the hiring process especially on a very dynamic group. Hiring process especially on sales force requires the job definition as the first step, then candidates profile, applicant pool, selection, attraction and evaluation and improvement. The whole steps involved in this hiring process according to Zoltners et al. (2001, p.160-190) affect the quality of the hired employees.